MD2MD | Mo Saeed · Mo Saeed

Selected work Case study 01 / 04Next project

Live2024

Making physician collaboration faster, clearer, and billable.

Role: Lead product designer
Engagement: End-to-end engagement
Focus: Healthcare · B2B SaaS · Mobile app

01 / Context

The product and its operating environment

A mobile collaboration app for physicians that streamlines consultation requests, documentation, and OHIP billing.

02 / Challenge

The complexity worth solving

Make complexity feel simple, without removing what matters.

MD2MD had to bring specialist discovery, consultation handling, documentation, and OHIP billing into one mobile workflow without sacrificing the clinical and administrative detail physicians rely on.

03 / Product direction

From evidence to shipped experience

Understand

I mapped the physician journey across onboarding, specialist discovery, consultation capture, and billing to understand where complexity accumulated and where users needed the most clarity.

Structure

I organized the experience around the physician’s actual sequence of work, progressively introducing verification, documentation, and billing requirements only when they became relevant.

Deliver

The resulting experience connected account setup, consultations, and billing into one coherent workflow with clearer states, actions, and next steps throughout.

04 / Key decisions

Three decisions that shaped the experience

Progressive onboarding

Verification, profile completion, and billing setup were split into guided steps to reduce cognitive load and make account setup easier to complete.

Faster specialist discovery

Search, availability, specialty, and location were prioritized so physicians could identify the right specialist quickly in time-sensitive situations.

Billing in context

Billing was integrated into the consultation workflow instead of treated as a separate task, improving status visibility and reducing administrative follow-up.

05 / System

A foundation built to scale

Designed to stay coherent as it grows.

Reusable interaction patterns across forms, records, statuses, navigation, and validation kept the 79-screen experience consistent and made the product easier to implement and extend.